Ribbit Announces Channel Partner Program, Launches 2.0 Release of Ribbit for Salesforce CRM (Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA, November 3 / MARKET WIRE/ --

Thursday Nov 13th 2008

Salesforce.com Dreamforce Conference --
Ribbit, Silicon Valley's first phone company, today announced both the new
release of Ribbit for Salesforce CRM and its channel partner program. The
2.0 release builds on Ribbit's existing seamless integration of mobile
voice communications with Salesforce CRM by adding landline and instant
messaging communications. The partner program brings Ribbit's
industry-leading voice and web services integration platform to the growing
Software as a Service (SaaS) ecosystem, including leading systems
integrators, resellers, and telecom service providers. The program will
help these partners bring their customers the benefits of the integration
of voice communications with business applications.


With Ribbit for Salesforce CRM, mobile and landline calls, voicemail, and
voice memos automatically flow into the Salesforce CRM application so users
can play, read, search, organize, and respond more quickly to voice
communications. Users call in notes rather than type them, accelerating
information flow to the rest of the business. Users can manage voicemail
like email, without wasting time dialing into various mailboxes or worrying
about messages getting deleted. If a cell phone battery dies or users want
to make calls from the Salesforce CRM contact list, they can use an
integrated online phone within Salesforce CRM to place, receive, and log
calls. Additional integration with Google Talk and Skype enables users to
answer calls to their phones via their IM clients. By integrating all these
forms of communications, Ribbit makes Salesforce CRM deployments even more
effective, helping businesses optimize sales results without increasing
infrastructure, personnel, or capital expenses.


"We're thrilled to launch the new version of Ribbit for Salesforce and to
partner with a group of leading companies in the salesforce.com ecosystem
which share our goal of maximizing customer productivity," said Greg
Goldfarb, GM of Enterprise Applications for Ribbit. "The integration
capabilities of Ribbit for Salesforce open up many opportunities for
customers to meet day-to-day sales challenges, which are especially
relevant in today's climate."


Ribbit's reseller and referral partners include Avankia, Bluewolf, BT
Global Services, CenterStance, echo lane, Elated Consulting, Kailea
Networks, Mansa Systems, Mavens Consulting, Model Metrics, Real
Intelligence, Rehder Talent Logistics, and SimpleSignal.


"Bluewolf is dedicated to helping our clients achieve total user adoption
with their CRM solution," said Corinne Sklar, VP Marketing at Bluewolf, a
leading SaaS consulting firm and Ribbit partner. "Integrating voice
communications with CRM will be a tremendous advantage for our customers."


Other channel partners will focus on incorporating Ribbit for Salesforce
into their portfolios of communications services. "Ribbit for Salesforce
enables us to provide our customers with a customized application that
optimizes their business processes, streamlining their sales cycles," said
David Gilbert, Founder and President at SimpleSignal, a Ribbit reseller
partner that delivers converged voice, video, and data over broadband. "The
capabilities of Ribbit for Salesforce enhance our ability to converge our
clients' communications into a single, easily managed workflow."


Ribbit's web services strategy for voice communications also aligns with
the salesforce.com vision of bringing more business functions into the
cloud. "Ribbit is a great example of an AppExchange partner that has been
able to quickly leverage the Force.com platform and the extended
salesforce.com ecosystem," said Clarence So, Chief Marketing Officer at
salesforce.com. "We're excited about Ribbit's ability to increase
productivity for both Salesforce CRM and Force.com customers."


About Ribbit


Ribbit is a new kind of phone company, which provides an open voice
integration platform that powers a new generation of voice applications and
services. Ribbit enables developers to build on this platform to develop
leading-edge consumer voice services and voice integration with the world's
best business applications. Ribbit is a BT company and is headquartered in
Mountain View, CA. For more information about Ribbit, visit
www.ribbit.com.


About the Force.com Platform and AppExchange


Force.com is the only proven Platform as a Service for building and running
business applications in the cloud. The Force.com platform powers the
Salesforce CRM applications, more than 800 ISV partner applications like
those from CODA and Fujitsu, and more than 85,000 custom applications used
by salesforce.com's 47,700 customers such as Japan Post, Kaiser Permanente,
KONE and Sprint Nextel.


Force.com is the fastest platform for building and deploying complex
business applications. Unlike a stack of disparate client/server hardware
and software products, Force.com unifies the development and deployment
model from the database to the device, allowing developers to easily
assemble applications with clicks, components and code, and then instantly
deploy them on salesforce.com's trusted global infrastructure. Customers
and partners are using Force.com to build all kinds of business
applications from supply chain management to compliance tracking, brand
management, accounts receivable, claims processing applications and much
more.


Applications built on the Force.com platform can be easily distributed to
the entire SaaS community through the Force.com AppExchange marketplace at
http://www.salesforce.com/appexchange/.


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Media Contacts
Denise Vardakas
The Conversation Groupdenise@theconversationgroup.com
650.483.5083
Don Thorson
Ribbitdon@ribbit.com
650.387.7929